Identify function to unlock the power of your website.
Your website is a digital power pack with the ability to work for you ’round the clock (and around the globe). Think of it as your #1 employee — ready and able to work for you nonstop.
And here’s a special perk: you don’t have to spend time training it, take it out to lunch, risk it quitting without a two-week notice, or give it a $600+ paycheck at the end of each week.
It really comes down to how this dependable asset can help you cover important, routine functions for your business.
So, what functions do you want your #1 employee to handle for you?
This is an important foundational question any website developer will ask. But it can be a tough question to answer without a few prompts and suggestions.
Luckily, I’ve crowdsourced responses from several artists who want to unlock the power of their websites too. They started by identifying their website function “must haves” with their answers to these three questions:
1. If your website was a hired employee, what are the Top 3 Things you’d want it to do?
“Promote my work. Sell my work. Make coffee.”
“Be easy to work with (no complicated code); have great marketing skills; and get along well with Macs.”
“Market, sell, and present the work beautifully.”
“Make a good and accurate impression on possible clients. Be easy to navigate and find what you need quickly. Present photos that entice people to contact me.”
“Hard question: An employee would need to have high sales abilities. Reach a global clientele. Be honest.”
“Communicate, sell, take orders.”
“Be a better educator and awareness maker. Display my work. Sell, and sell more!”
“Marketing, Sales, and Communications.”
“Bring clients to my education workshops. Show off my fine art work. Generate portrait sales for creative people.”
“Direct traffic, make it easy to buy, and attract good galleries.”
2. When you picture your dream business, how does your website fit into your plans?
“I know it should probably feature more than it does… At the moment, I treat it more as an afterthought.”
“It would be my only business. A place to sell limited edition items as well as showcase my work.”
“My site would be the driver of new leads and inquiry calls.”
“I see it as an introduction to all my services and products. The client should be able to imagine their next commission in my style.”
“Selling my paintings and procuring commissions. All those functions on automatic would be great!”
“It will be a reflection of me, my brand, my style, my voice.”
“I picture a simple platform for interaction that presents the best face of my business.”
“Ideally, people would go to my site to find out what I do best. Then they book me!”
3. How would turning your website into your best employee make a difference in your creative life and business?
“Hopefully it would generate more interest and sales.”
“It would make having a business more about the making of art than the running of a website.”
“The difference would be that it would secure more commissions and help educate clients and the public about how art is made.”
“If my website were my best employee, really functioning like I need it to, it would be a huge affirmation for the long time I have committed to my work with monetary rewards.”
“OMG. This has to happen! I am tired of spinning my wheels. I have so much to offer and need to make that leap.”
“It would free me up to focus on other work!”
“Well, this would be a huge help. It could sell 24/7.”
“I would be more focused and creative. I would not feel like I had to change my style or alter my goals in order to please others. People would come to me for the things I do best.”
Your turn! How would you answer these 3 questions?
Tell me your answers in a quick (or lengthy and detailed) comment. Let me know (1) which functions (if covered) will unlock the power of your website, (2) how your website fits into your vision for your dream business, and (3) how turning your website into your best employee will make a difference for you.