“Let Your Creativity Work for You” in the New Year!  GET THE BOOK >

THE BOOK

Let Your Creativity Work for You: How to Turn Artwork into Opportunity

BY HEATHER ALLEN

With the advent of the online business, artists everywhere have the world at their fingertips, the technical skills to create their unique craft, and the ability to turn talent and artwork into opportunity. 

What is often missing from this equation is a plan. 

Let Your Creativity Work for You is a “take life by the horns” approach to traditional professional practices for artists. Author Heather Allen, MBA, inspires artists to see themselves as entrepreneurs-redefining what “opportunity” means in business and in life.

GET YOUR COPY

Available Online at these Retailers:

Or purchase a signed copy from the author!

Add to Cart
“Inspiring and practical, Heather presents readers with stories of creative, enterprising people paired with a blueprint for creating your own opportunity as an artist. Read this book to discover your path to thriving in a changing world, and leave the world better than you found it.”
CHRISTOPHER GERGEN
CHRISTOPHER GERGENArtist & Co-author of Life Entrepreneurs
“In the world of marketing, it’s critical for any small business to stand out if it wants to build and maintain a following of loyal customers. Artists are no exception. Heather shows enterprising artists how to stand out authentically, make a lasting impression through their artwork, and develop a successful business doing what they love most–art!”
Debra A. Jason
Debra A. JasonAuthor of Millionaire Marketing on a Shoestring Budget
“Heather’s book is a treasure trove of resources to help any artist begin, grow, and sustain their business.”
Chris Maynard
Chris MaynardArtist & Author of Feathers, Form and Function
Previous
Next
Previous
Next

SNEAK A PEEK

Table Of Contents

PART 1

  1. Start with the End and Work Backwards
  2. Leveraging Your Strengths by Knowing Your Story
  3. Organizing Your Business Foundation for Success
  4. Creating Predictability in a Creative Business
  5. Developing Routine as a Creative Solopreneur
  6. Positioning Yourself in the Marketplace and Creating Long-term Value
  7. Identifying Your Audience and Understanding Its Desires

PART 2

8. Crafting a Brand You Believe In

9. Engaging Your Audience Online

10. Using the Internet to Increase Sales and Visibility

11. Cultivating Community and Thought Leadership

12. Documenting Your Success

LISTEN UP

Want a Preview?

Subscribe to receive an audio version of the introduction to Let Your Creativity Work for You: How to Turn Artwork into Opportunity

PARTY ON

Highlights from My Book Launch Party

GET YOUR COPY

Available Online at these Retailers:

Or purchase a signed copy from the author!

Add to Cart

INSPIRING WORDS

What Others Are Saying...

“Inspiring and practical, Heather presents readers with stories of creative, enterprising people paired with a blueprint for creating your own opportunity as an artist. Read this book to discover your path to thriving in a changing world, and leave the world better than you found it.”
Christopher Gergen
Artist & Co-author of Life Entrepreneurs
“In the world of marketing, it’s critical for any small business to stand out if it wants to build and maintain a following of loyal customers. Artists are no exception. Heather shows enterprising artists how to stand out authentically, make a lasting impression through their artwork, and develop a successful business doing what they love most–art!”
Debra A. Jason
Author of Millionaire Marketing on a Shoestring Budget
“Heather’s book is a treasure trove of resources to help any artist begin, grow, and sustain their business.”
Chris Maynard
Artist & Author of Feathers, Form and Function

SNEAK A PEEK AT THE TOC...

Table Of Contents

PART 1

  1. Start with the End and Work Backwards
  2. Leveraging Your Strengths by Knowing Your Story
  3. Organizing Your Business Foundation for Success
  4. Creating Predictability in a Creative Business
  5. Developing Routine as a Creative Solopreneur
  6. Positioning Yourself in the Marketplace and Creating Long-term Value
  7. Identifying Your Audience and Understanding Its Desires

PART 2

  1. Crafting a Brand You Believe In
  2. Engaging Your Audience Online
  3. Using the Internet to Increase Sales and Visibility
  4. Cultivating Community and Thought Leadership
  5. Documenting Your Success
Facebook Instagram Twitter Pinterest Envelope