1-Hour session with heather
Sales Coaching for Creatives
Build Your Profit Plan and Get More Sales
Create a profitable sales plan that works. Event when you're not.
You CAN step into confidence when it comes to planning for sales.
Create a repeatable Revenue Ready Plan for your creative business, get clarity on where to focus for the biggest ROE (Return on Effort), plan for predictable sales each quarter with confidence, and create pathways to sell your art and services seen and sold!
Imagine if you...
- Were finally clear on how money flows into your creative business
- Didn’t have to wonder where your next sale was coming from
- Had a profitable sales plan for consistent income year round (not just through seasonal spikes)
- Didn’t have to chase festivals – sales come to you.
- Had a selling strategy that worked even when you’re not.
- Could create with wild abandon with less financial stress.

It’s possible, with a plan.


Katie Peña
Heather Helped Me Get Specific.
It has been especially helpful to learn from Heather how to prioritize and focus on certain parts of the overwhelming number of moving pieces that could easily be seen as vague gray areas.
I especially love the breakdown, the summary of session notes, the laid out ‘homework’ – this type of clarity and ‘spoon-feeding’ is honestly what a chaotically busy creative desperately craves in order to really process the new information over time.
Get Started Now

01. Book Your Session
02. Fill Out Your New Client Intake Form
03. Meet with Heather and Develop a Clear Strategy for Increasing Your Sales
Topics We Can Cover
during your session:
01.
Income Streams for Artists
- Exploring multiple revenue channels beyond traditional sales
- Developing digital and passive income opportunities
- Understanding how to monetize creative skills across platforms
02.
Business Fundamentals for Creative Professionals
- Setting up proper financial tracking and accounting systems
- Creating a sustainable pricing strategy
- Understanding tax considerations for artists and freelancers
- Developing a basic business plan tailored to creative work
03.
Marketing and Personal Branding
- Building an effective online portfolio
- Leveraging social media for artist promotion
- Networking strategies for creative professionals
- Creating a compelling artist story and brand narrative
04.
Sales and Monetization Strategies
- Identifying target markets and ideal customer profiles
- Negotiation techniques for commissions and contracts
- Developing product and service offerings
- Creating value-added experiences for potential clients
05.
Digital Monetization Techniques
- Exploring platforms like Patreon, Etsy, and Substack
- Creating digital products (prints, tutorials, workshops)
- Understanding licensing and copyright protection
- Developing online courses or digital content
06.
Financial Planning and Sustainability
- Managing irregular income streams
- Building financial reserves
- Investment strategies for artists
- Balancing creative passion with financial stability
This IS for you if...
- You are sick of the physical demands of selling in-person only
- You want to expand your sales potential
- You know that passive income opportunities are out there
- You wish there was a way to add more income to your life
- You want help in building a profitable plan
- You want validation that your dreams are within reach!
This is NOT for you if...
- You already know how to make money in your creative business
- You believe that getting more sales = selling out (in a bad way)
- You know the steps to grow and expand to make more money
- You don’t need accountability
- You know what a sales funnel is and it's working great
- YOU are at capacity for making and earning

Get INSTANT access!
- Get immediate access to my “Top 10 Revenue Streams for Creative Professionals”
- Instant audio access to Chapter One of “Let Your Creativity Work for You: How to Turn Artwork Into Opportunity”
- Join the Facebook Community of like-minded artists sharing their strategies and meet your new office mates

Hallie Kohn
I’M EXCITED ABOUT FUTURE EARNINGS!
I have learned that I do better when things are broken down into small attainable steps where I can see and track my progress, which eliminates the feeling of being overwhelmed and frustrated.
I am most eager to approach different avenues with the data I have collected and build some partnerships in my surrounding community.
Working with Heather has been extremely insightful and has generated a lot of excitement for future earning potential.

Hi! I'm Heather.
I’m a former “Business of Art and Design” college instructor and the author of Let Your Creativity Work for You: How to Turn Artwork into Opportunity
Since 2010, I’ve worked with artists, designers, and creative professionals like you as a business and marketing consultant.
My goal is to help you have more predictable income so that you can confidently make, create, and grow as an artist.
Consistent sales, coming your way!
Are you Ready for Business Coaching that WORKS for your Creative Brain?
What You’ll Get out of a Revenue Ready Coaching Bundle:
Financial Benefits
01.
REVENUE STREAMS:
Identify ways to monetize art through workshops & sales
02.
MARKET INSIGHTS:
Understand art market trends and pricing strategies.
03.
FUNDING OPPORTUNITIES:
Secure grants, sponsorships, or scholarships.
Personal Benefits
01.
CONFIDENCE BUILDING
Develop self-assurance in abilities and presentations.
02.
NETWORKING SKILLS:
Build connections in the art community.
03.
CLIENT RELATIONS:
Navigate commissions and collaborations with clients.
Book Your 3-Session Bundle for just $295

Start Right NOW!
01.
Book Your Session
It’s easy! Click through and choose your time on Calendly.
02.
Fill Out Intake Form
After booking, I’ll send you the client intake form. This helps me get to know you a little before our session so that I can come prepared to help you.
03.
Meet with Heather
Together, we’ll develop a clear strategy for increasing your sales
Q: How do I know this will work for me?
I hear you, friend. And no one knows you better than YOU. But what if getting the guidance of a trusted advisor actually helps to move the needle forward for you? I’m all about follow through. So if that’s something you struggle with, let’s build action-taking into your next steps.
Q: Do you offer refunds?
No, I don’t offer refunds. If you’re ready to commit to clarity and focus for yourself, you’ll make the time for it. I believe in you!
Q: How do I access my first coaching session?
After you book your session, you’ll receive a confirmation email with a link to your session on Zoom. Put your session date and time on your calendar and set a reminder on your phone, friend! You won’t want to miss this!
On the day of your session, grab your favorite notebook and pen (or ultra fine Sharpie pen) and get ready to capture inspiration and direction. I’ll also email you with a recap that includes step-by-step guidance so you can be fully present for our 1:1.